Aug. 23, 2022

Aaron Luo, Co-Founder & CEO of Caraa: How to Travel in Style

S4/Ep 18//Color of Success


In this episode, Aaron Luo and I discuss:

  • How to break into the Fashion Industry
  • Ways to build brands and businesses, infusing cross-culturalism
  • The benefits of having conversations about race/ethnicity
  • Advice to young and new entrepreneurs

Aaron Luo is the Co-Founder & CEO of Caraa, a NY-based sport bag and accessory company founded in 2015 by him and CFDA award-winning designer, Carmen Chen Wu to re-imagine handbags for modern life. With backgrounds in design and global supply chain, Carmen and Aaron merged their respective expertise in form and function to create Car + aa.

Aaron has more than 10 years of global managerial experience across corporate finance and operations with General Electric Company and is a serial entrepreneur within the Fashion and Consumer Goods industries. Born in Shanghai, China and raised in Madrid, Spain.  Aaron is a graduate of the University of Massachusetts Amherst and holds a Master of Business Administration from the Weatherhead School of Management at Case Western Reserve University.  His new venture is as the CEO of Mercado Famous, which is a European gourmet food brand, specializing in Spanish delicacies.